We Distill Brand Clarity
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ds+f is a professional branding, marketing and advertising agency with more than two decades of experience developing innovative solutions to help organizations define business strategy, increase brand performance and personality, transform company culture, deliver audiences to world-class events, and—most importantly—prosper. Our team helps today’s strongest brands know their customers better than their competitors do, we promise.

We believe in brand clarity. That every brand can be exceptional with effective story mining—backed by research, data and a solid strategy. We believe in message consistency, using one voice to achieve clarity. We believe that good creative is great business, and contributes to a brand’s ability to establish and drive business value. Most importantly, we believe that partnering with ds+f is a smart business decision, one that will empower you to deliver on your brand promise.


Services We are a true full-service agency focused on strategizing, developing, creating and successfully communicating your message to market, regardless of the platform or channel. We execute comprehensive, results-oriented campaigns for B2B and B2C enterprises domestically and internationally, never forgetting that your customers’ experiences need to be continuous and universal. At any given time, our creative solutions can be seen in more than 90 different countries.


  • Brand Development
  • Consulting/Training
  • Strategic Planning
  • Product/Service Naming & Commercialization
  • Taglines/Mission & Vision Statements
  • Logo Creation
  • Corporate Identity Systems
  • Style Guidelines
  • Infographics

Event Marketing

  • Attendee Acquisition
  • Exhibitor/Sponsor Acquisition
  • Trade Show Exhibits/Materials
  • Cross-Platform Campaigns


  • Print Campaigns
  • Digital Banner Ads
  • Radio
  • Lead Generation Campaigns


  • Corporate Communications
  • Employee Communications
  • Annual Reports
  • Signage Systems
  • Industrial Design
  • Vehicle Fleet Identity

Web / Motion / Digital

  • Web Creation/Programming
  • Site Analytics/Testing
  • Search Engine Optimization (SEO)
  • Video
  • Digital Marketing Campaigns
  • Digital Publishing/APPS
  • Social Media Integration
  • Intranet Sites
  • Scripting/Storyboarding
  • Digital/Interactive Brochures

Process While it’s true that some of history’s most memorable campaigns were created on a cocktail napkin, today’s audiences are oversaturated, continually distracted and, well, marketed-to savvy. For campaigns that resonate, inform and communicate, there’s a method to the madness. It’s part passionate perseverance and part common sense. It’s user-focused and creative, well managed and inspirational. And it always leads to brand clarity.

Work A clever initial idea could lead to marketing success, but effective creative is usually the result of doing your homework upfront: understanding clients’ customers, researching the marketplace, competitors and prospects, relentless message editing and creative tweaking, and finally, developing a solid strategic plan that links back from the customer for a successful closed loop experience. Begin with one consistent message aligned with the master brand and delivered through traditional and digital channels, including YouTube, VIMEO, Instagram, Twitter, Facebook, LinkedIn, the web and HTML-linked tools—and you’ll end with a rich, layered customer experience that builds loyalty, revenues and, ultimately, your brand.


Our Sample Reel
[To view more video work, click to visit our VIMEO site.]

team working
team working

Client List We have had the privilege, no, the honor to serve an outstanding group of clients these past decades. We’ve become their strategic partners, and their success is our motivating force. Here are but a few of the companies we’ve assisted:



Cushman & Wakefield

USA Bobsled/Skeleton Team

Clinton Bush Haiti Fund


rand* construction


NRF (National Retail Federation)

ASIS International

StratWealth (Strategic Wealth Management Group)

Fisher House Foundation

Gould Property


Broad Street

HIMSS/mHealth Summit

FAF (Financial Accounting Foundation)


ATIS (Alliance for Telecommunications Industry Solutions)

NAB Show

Radio Show

CES Show

Volvo Powertrain NA


Westinghouse Nuclear


Kennametal Stellite

NIH Foundation


Auto Alliance (The Alliance of Automobile Manufacturers)

Virginia Commerce Bank


The Ezra Company



National Geographic

Food Marketing Institute

The Washington Post

And many, many more

History From a historic schoolhouse in Georgetown to an iconic loft on F Street in Northwest Washington, DC—we’ve selected memorable places to create our own history. But, regardless of our location, our reputation for results-driven, award winning branding, advertising, marketing and, above all, client service always precedes us.

ds+f’s headquarters is located in the circa 1890’s Harris and Ewing Building, a local F Street landmark two blocks from the White House, and three blocks from the infamous Ford’s Theater. Our building was initially constructed by, and home to, Harris and Ewing Photography, the largest US news photo service in the early part of the twentieth century.


If you find yourself anywhere near the intersection of 13th and F Streets, NW, we welcome you to drop in for a tour of our offices. You just might receive one of our cool t-shirts as thanks.

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 An early advertisement for Harris and Ewing Our building as it appeared in the 1930s—and in 1906 A postcard showing our street in the early 1900s An H&E photo of the Wright Brother’s plane An H&E photo of the Lincoln Memorial under construction Presidents Taft and Roosevelt (shot in what is now our lobby) F Street today Our building today Our street-level entrance Welcome           Don’t forget to stop in for a free t-shirt!
team working
team working

Leadership Forty years, thirty, another thirty, twenty-five, twenty and so on. We don’t need to add it up to prove that we’re an experienced team of professionals—we think our work says that. Just know that we don’t simply work for you, we work with you as an extension of your team (the part that’s not afraid to handle the heavy lifting).

Awards The industry accolades we’ve collected have been rewarding, but we’re proudest of the results we’ve delivered for our clients. Awards are the icing on the cake.

260 awards

Telly Awards
Honors the very best in film and video productions, groundbreaking online video content and outstanding local, regional and cable TV commercials and programs.

Creativity Awards
A respected print, web and advertising competition with categories that run the gamut from Annual Reports to B2C Websites to Ambient Media.

Graphic Design USA (GD USA)
A national design competition honoring outstanding new work in all mediums, including print, packaging, point-of-purchase, online, interactive and motion graphics.

IAEE Awards
The International Association of Exhibitions and Events’ Art of the Show award is considered the Oscar® of the trade show industry. We are extremely proud to claim their Best of Show trophy for our marketing campaign promoting the NAB Show. (You really need to stop by and take a look at this award, it’s huge—and a one-of-a-kind work of art.)

Hermes Creative Awards
This international competition for creative professionals awards the best in the concept, writing and design of traditional materials and emerging technologies.

In addition to the industry awards we’ve garnered, our work has been published in a number of books and magazines and awarded within our clients’ industries. Oh, and we’ve landed on INC Magazine's list of the 500 fastest growing privately held companies.

Pro bono We firmly believe that there’s a good corporate citizenship heaven, and we’re dying to go there. ds+f’s pro bono engagements are an integral part of our culture. It’s not just the right thing to do, it’s part of our plan to make the world a better place.

We’ve served dozens of non-profit organizations throughout our history. Right now our efforts are focused on raising awareness and funds for Fisher House and their programs, including Hotels for Heroes, Team Fisher House and Hero Miles.

Might we be so bold as to ask that we continue this conversation?

Now that you know a little about us, we’d like to talk about you, your brand and what keeps you up at night.

My needs, my goals

Perhaps your needs for brand clarity are more immediate. If that’s the case, please email Don Schaaf, Mike Raso or Ami Barker.

+1 202-965-2600     +1 866-965-1313 (Toll free)

HEADQUARTERS: 1313 F Street, NW, Washington, DC 20004
IN TENNESSEE: 107 Melanie Lane, Clarksville, TN 37042